We set up robust analytics tracking across your product using industry-leading tools such as Google Analytics, Mixpanel, and Segment. Our services include:

• Defining key events and user flows

• Configuring tags, triggers, and data layers

• Ensuring GDPR/CCPA-compliant tracking

• Mapping data pipelines across platforms

Whether you're starting from scratch or replacing legacy setups, we help you gain clean, actionable data from day one.

We build custom dashboards that surface your most important metrics in real time—tailored to product teams, executives, or operations. Using tools like Google Data Studio, Tableau, Looker, or Power BI, we connect data from multiple sources to visualise:

• Active users, retention, and churn

• Feature adoption

• Sales and conversion metrics

• Funnel performance

The result: one source of truth for faster, smarter decision-making.

We support the full lifecycle of A/B and multivariate testing—from hypothesis creation to test design and statistical analysis. Using platforms like Optimizely, Google Optimize, or custom frameworks, we help you:

• Validate UX or feature changes

• Minimise guesswork in product development

• Improve engagement, retention, and conversions

• Avoid regression with data-backed rollouts

Testing is integrated seamlessly into your roadmap, empowering you to iterate with confidence.

We generate detailed reports on how users engage with your product across sessions, devices, and features. These insights help identify:

• Usage patterns and drop-off points

• Undiscovered or underutilised features

• Power users vs. casual users

• Opportunities for onboarding improvement

Reports are delivered in your preferred cadence—weekly, monthly, or ad hoc—and structured to be stakeholder-friendly and actionable.

We help you increase user conversion through data-informed experimentation. Our CRO services combine behavioural analytics, heatmaps, user feedback, and testing to improve:

• Signup and checkout flows

• Landing page performance

• Form completion rates

• Funnel efficiency

Whether you’re optimising a SaaS trial, eCommerce purchase path, or mobile app onboarding, we design and implement enhancements that drive measurable business impact.